Advancing Cross-cultural Exchange (ACE) through English Communication and Learning Techniques（PV052）

Project Title:
Advancing Cross-cultural Exchange (ACE) through English Communication and Learning Techniques（PV052）

Reserach Team:

Principal Investigator: Dr Lo Yeah Yea (Janice)

Co-Researchers: Professor Dr Juliana Othman,Dr Shanina Sharatol Ahmad Shah, Dr Norhayanti Mohsin, Chang Yin Liang

Introduction
In an increasingly interconnected world, the significance of crosscultural exchange cannot be overstated. With globalization bridging geographical boundaries and bringing people from diverse backgrounds closer together, effective communication across cultures has become imperative. Language, particularly English, serves as a vital medium for fostering such communication due to its widespread use as a lingua franca in international contexts. The proposed research endeavors to explore and advance the mechanisms through which English communication and learning techniques can facilitate and enhance cross-cultural exchange. By delving into this Interdisciplinary domain, the study aims to not only elucidate the intricate dynamics of cross-cultural interaction but also to offer insights and strategies for optimizing these exchanges to promote mutual understanding, appreciation, and collaboration among individuals from different cultural backgrounds.